5 Do’s and 5 Don’ts of Church Communication During the Holidays
The holiday season is a perfect time for churches to connect with the congregation as well as potential first-time guests.
It seems that everywhere I turn, people are talking about Facebook, LinkedIn or Twitter.
Social networking has finally reached the mainstream.
This past week, I spoke to some business owners at an NACDB (National Association of Church Design Builders) member meeting in Phoenix about this “new” phenomenon. It was interesting to watch emotions (anything from excitement, to concern, to fear) around the room.
For the most part, I don’t think that the average business owner understands traditional Marketing and Branding. And in the middle of trying to explain the force behind consistent brand in printed materials, advertising and websites, we always have a lot of “aha!” moments.
But now, just as businesses finally understand this; social networking enters the picture.
And it seems to be something that is not easily understood in the 50+ age group.
This is something that was developed and used by kids to keep in touch with friends. But how does it work for business? Is it a time waster like so many people assert?
Traditional marketing can be simplified into 3 processes 1) Determining audience, 2) Distribution of message and 3) Listening.
So what if I told you that Facebook (or any other social networking site) did these well. And perhaps even better than traditional mediums.
Don’t have a Facebook account yet? Start with that first, get a handle on how things work on it. Then start to think about a group page and how you can create a communication strategy to get your message out.
It’s a wonderful tool. And best, it’s free to setup! Let us know if we can help you with your strategy. Or comment and suggest some ideas. It’s a fun, ever-changing world out there!
The holiday season is a perfect time for churches to connect with the congregation as well as potential first-time guests.
The church branding essential for communication can be summed up in this fun phrase: matchy matchy. In fact, there are
Daily tasks become less special each time someone does them in succession. Doing something once a week can even become
Discover your thread®. Be Known for Something® relevant and needed. Pastor, control your church brand and be heard again.
– Discover Your Audience
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