
Who Is My Audience?
When a legal expert asked Jesus, “Who is my neighbor?” it followed the command to “love your neighbor as yourself.”
As summer approaches, students might anticipate the break, but Student Pastors may feel concerned. When activities pause, students tend to disengage, making it challenging to regain momentum in the fall.
However, there are ways to combat this trend.
By implementing some communication strategies, planning, and brand development, you can maintain student connections throughout the break while allowing yourself some breathing space, too. Here’s how:
Before students scatter for the break, provide them with reasons to stay engaged and connected.
Introduce a concise and memorable summer series, such as “Summer Connections”. Being consistent in promoting this across various channels builds recognition, leading to better retention.
Make sure your summer schedule is easy to understand. Be clear about what the benefits are!
Even during quieter breaks, maintain an active line of communication. Here are some suggestions:
Sustain a positive, relevant, and personal tone. Acknowledge achievements, special occasions, and demonstrate your ongoing involvement in student ministry outside of scheduled events. Be accessible.
Consistent engagement does not always require elaborate events. Especially in the summer!
These easy interactions can help students maintain ties with your ministry while giving you a break, too.
Branding isn’t just logos and colors. It’s the consistent thread of what your ministry is known for.
What’s your promise to students? If you don’t know, take the time now to create your ministry promise.
What defines your ministry? A welcoming space? A safe place for exploring tough questions? Try to link it to your church’s overall brand thread. Then, ensure that all activities this summer align with this thread. Students are loyal to brands that offer solutions.
Regularly communicate your student ministry’s brand promise consistently. When students feel connected to a meaningful cause, they are more likely to remain engaged, too.
Don’t let summer fly by! Use summer communication to generate anticipation for the upcoming fall. It’ll be here soon!
By treating the fall kickoff as a new beginning rather than a restart, you can attract more students, encouraging them to bring along friends. Even the ones they meet on their summer break.
When a legal expert asked Jesus, “Who is my neighbor?” it followed the command to “love your neighbor as yourself.”
The kids will soon be back in school, your fall church programs will launch, and a new season will be
As summer fades and your congregation returns to regular church attendance, one thing becomes critical—clear, consistent church signage. You drive
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