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About BKFS

Be Known For Something that matters. For 25+ years, we've been the go-to national voice for church communication strategy, church branding, and church clarity.

Church Brand Launch

5 Communication Mistakes for Launching Church Branding

Launching a new church brand (or brand) is done for many reasons. The best reason? You’re connecting less with your congregation or your community. Your perception has become ignorable.  Done properly, church rebranding/branding provides a revitalized reconnection to a potential group. Completing the components correctly with a well-planned launch is critical to...
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Church Branding Secrets

Shhhh……. 5 Secrets about Church Branding

Imagine having the opportunity to talk with a church branding expert with decades of experience. Having a conversation about things that most people don’t understand. I wish I had had that relationship back when I got started in the industry. Perhaps I could’ve but was too focused on design, logos, fonts,...
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