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About BKFS

Be Known For Something that matters. For 25+ years, we've been the go-to national voice for church communication strategy, church branding, and church clarity.

Read in Case of Emergency

Driving to the gym this morning, a Red Cross radio commercial promoted emergency tips and ended the spot with “download our app to get instructions for what to do during times of crisis”. I wonder how often (when a house is burning down) someone pulls out their phones, searches for their...
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The Problem with Talking to Everyone

This article is for people interested in doing effective church communications. If you aren’t interested, you’ll not like this article, and you should stop reading. It sounds strange, right? But most people don’t have the time to read something that isn’t interesting. So you’re doing them a favor. As a...
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