Business Essentials 2: The Product of Business.
We all need products and services. But how do you pick which one you buy? Often, it comes down to these 3 things:
Price. If there's lots to choose from and they all seem about the same, we call this a commodity. And commodities are ruled by the lowest price available.
Ability...
Branding Terms Defined: Logo
It seems like I shouldn't have to define it. Everyone knows what a Logo is.
The problem is that not everyone has a good logo.
Believe it or not, the term "logo" has only been used since the 1930s. It appears to be a shortening of the word Logogram. And it simply...