Business Essentials 4: People
I'm always amazed when I have to deal with a server that seems to hate their job. Why is it that the wrong people choose the wrong careers?
People are funny. Until it comes to hiring (and working with) people. Then it becomes sobering. In order to have a successful company,...
Branding Terms Defined: Positioning
There's a Church on every corner! At least that's what we've found in the Southeast (where we live). It seems that there are more churches than people here! So how does someone choose their church?
The #1 answer is usually: "It's where I grew up". Not too compelling, eh?
If you imagine...