Branding Terms Defined: Audience

People. It doesn't take long to realize the dynamic of groups of people. If you have one person you're interacting with, most times (if you're paying attention) you can "figure them out". The larger the group gets, the harder it is to identify "who" the group is. Often the outspoken become the...
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Business Essentials 4: People

I'm always amazed when I have to deal with a server that seems to hate their job. Why is it that the wrong people choose the wrong careers? People are funny. Until it comes to hiring (and working with) people. Then it becomes sobering. In order to have a successful company,...
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