What Easter reminded me about Marketing
It’s Easter weekend. I find it interesting that we all have different traditions in our families. We were raised with getting Easter candy (large chocolate bunny and eggs sitting next to our plate) when we got up for Easter breakfast. No mention of the Easter bunny -- we knew who...
Possibly the Most Cost-Effective Way to Build a Church
This past week I had the privilege of art directing a photo shoot at an incredible church in the Dallas area called IBOC (Inspiring Body of Christ). It was awe-inspiring to say the least.For the last couple of years, we’ve seen architectural plans and renderings of this dream building, and...