Blogging. Simplified to 4 Tips.
I've been blogging for about 3 years. I started, not because I had something to say, but because I was promoting the benefits of blogging in my seminars. I figured I should try it. And 300+ blogs later, I've learned a lot.
Most importantly, my blogs are ALWAYS the top hits in our website. I have 1 blog that almost 10,000 have read. It's given me influence I could never imagine. You need to start.
Here are 4 essential tips to doing it well (based on research):
Make it personal. People love to read personal stories. Start with "I" and "Me"; then shift to "you" and "us". Web pages that are personal blogs are read more and people spend more time on those...
Your Communication Team Needs 1 Very Important Thing
26 years. It's hard to believe that I've been professionally active in the branding, advertising, marketing field for that long. I've been a production artist, paste-up artist, production manager, designer, senior designer, art director, photographer, illustrator, creative director, copywriter, senior creative director, director of communications, vice-president of marketing, senior brand strategist, account supervisor and President.
Like the days of old (yes, I'm feeling my age lately), I was mentored and apprenticed. I worked virtually every job in this industry. That's how much I love it.
Times have changed since I cut rubylith film, sketch marker mockups, waxed typesetting, drew bluelines and shot PMTs. I've adapted and grown to align myself with this amazing digital online age. My love continues to increase for...