Crazy Pastors Preach to Empty Auditoriums
Can you imagine a Pastor preaching in an empty room? Hours of preparation, unlocking the doors, turning the lights on, standing behind the pulpit, and for a full 40 minutes they deliver the best sermon. They believe the Lord has told them to preach it.
Who would do that? Perhaps it's you.
There are so many churches who have websites that people look at (maybe once) then dismiss the information. Ultimately, no one clicks on the URL to get any information. The Pastor (or web team) puts countless hours into something that no one reads. It's like preaching to an empty room.
3 ways to assure that NEVER happens to you:
The rule of 50. Most people have stopped reading. Instead they scan....
Branding Terms Defined: Audience
People.
It doesn't take long to realize the dynamic of groups of people. If you have one person you're interacting with, most times (if you're paying attention) you can "figure them out". The larger the group gets, the harder it is to identify "who" the group is.
Often the outspoken become the group. And before long, the followers get assimilated into the heartbeat of the others.
Jesus was so good at identifying the heart of the crowd. Because He could (much easier than we can!). Imagine how cool it would be to know the hearts of your congregation. And how you would treat them differently perhaps.
Audience is huge. Especially when you're trying to attract. You are trying to attract people aren't you!??
There are...