Branding Terms Defined: Positioning
There's a Church on every corner! At least that's what we've found in the Southeast (where we live). It seems that there are more churches than people here! So how does someone choose their church?
The #1 answer is usually: "It's where I grew up". Not too compelling, eh?
If you imagine...
Branding Terms Defined: Logo
It seems like I shouldn't have to define it. Everyone knows what a Logo is.
The problem is that not everyone has a good logo.
Believe it or not, the term "logo" has only been used since the 1930s. It appears to be a shortening of the word Logogram. And it simply...