6 Things Every Church Needs. Or You’re Wasting Time. And Money.
After 27 years of working with churches, ministries and organizations; I’ve noticed most people don’t have money or time to waste. Here’s 5 things your church needs; to stop wasting money and time!
Simple Vision. Can you and the average person in the pew (in 1 simple sentence) clearly explain why your church exists and what it’s Known for? If not, you’re not leading; you’re just wandering around together.
Positioning. How about clearly describing how you’re different from other churches in your area? If you can’t, then you’re just like everyone else. A church. And the average perception of “church” (in the community) is not stellar. And doesn't have a "benefit" attached.
Design Consistency. If someone sees your communication materials;...
Brochure Copy Doesn’t Belong Here
My wife and I headed to Charleston, SC this weekend. We enjoyed talking for the first 3 hrs but then the last couple of hrs we started to have awkward silent periods. I didn’t want to quickly turn on the radio and to seem like I didn’t want to talk (especially if she still wanted to).
But finally, I eased the volume up and tried to find a station. I kept hitting search and finally found a show that was about home improvement. My passion. And my wife seems to enjoy that too.
We listened for a few minutes and then the host said, “Today we’re going to do something different and visit an appliance store to talk with the owner”.
I thought:...