Should You Have a Pastor Personal Brand?
When it comes to a Pastor personal brand, many pastors hear the phrase personal brand and immediately feel uncomfortable.
It can sound self-promoting, self-centered, or even contrary to the mission of pointing people to Christ. But the reality is this:
You already have a Pastor personal brand.
The question isn't whether you have...
Important Open Letter to Church Communicators
Dear Church Communicators,
For almost three decades I’ve worked in this crazy, ever-changing field. I jumped into it the moment I saw Darrin Stephens (played by Dick Sargent) in the original Bewitched TV series. He was an “ad guy” who was always put on the spot in front of his clients...