Stop! 5 Things to NEVER Do With Your Church Logo
Your church logo is a visual representation of your church’s brand. It’s not your brand. Your brand is the emotional aftertaste once someone has experienced your church. The story they remember, the benefit of attending, or description of who you actually are down deep. It’s their real answer to the...
4 Basic Steps to Creating a Brand Standard
Your church brand is important. It’s what you’re known for and a great specific reason why someone may consider choosing your church.
Controlling that messaging and your visual will establish the brand and maintain it. It’s essential to lock this control down into a document so others can be held...