A church’s communication calendar should never be more important than the people receiving it. September 11, 2026, marks 25 years since the attacks that changed our nation. And the world. For many, the anniversary will bring back memories, grief, gratitude, and questions. For others, especially younger generations, it will be an...

Back in 2001, we launched Be Known for Something from the old Krispy Kreme test-kitchen and marketing offices in Winston-Salem, NC. Mark MacDonald had just moved to the United States after serving as Senior Creative Director for one of eastern Canada’s largest advertising and branding agencies. We started with one goal:...