Branding Terms Defined: Logo
It seems like I shouldn't have to define it. Everyone knows what a Logo is.
The problem is that not everyone has a good logo.
Believe it or not, the term "logo" has only been used since the 1930s. It appears to be a shortening of the word Logogram. And it simply...
Business Essentials 1: Profits for Dummies. Not: Profits are for Dummies.
Imagine a world that could be described as:
All people were identical.
All people were missing (needing) one "thing".
You had the formula for that "thing".
It would be easy to build a business plan, right!? All you would have to do is develop that "thing" for as little cost as possible (keeping material...