Cedar Springs Presbyterian worked with the award-winning Be Known for Something church branding team to create a visual brand (a simple and memorable church logo) to work with their thread (their real brand).
Do you need a church logo? Here are 7 questions to tell. Great church branding starts with understanding your audience (congregation & community), discovering your thread, and then getting a professional, scalable, and memorable church logo (visual brand) to match.
HERE’S WHAT CEDAR SPRINGS PRESBYTERIAN CHURCH DISCOVERED:
• AUDIENCE
Knoxville, Tennessee, is a vibrant community that blends Southern hospitality with a growing urban energy. Known for its scenic beauty, thriving arts scene, and outdoor adventures, it’s a city of diverse families, deep-thinking professionals, and inquisitive students seeking connection, understanding, and purpose.
Amid life’s busyness and challenges, Knoxville needs a church that answers questions as they provide a spiritual anchor.
People aren’t looking to scrape the surface. Especially when it’s about life, spirituality, and religion.
• THREAD
With the community’s desire for meaningful connection, understanding, and purpose, the community needs a church that’s about living differently. Through deep understanding.
By focusing on deep faith, authentic relationships, and intentional living, the church invites people to go beyond surface-level existence.
Cedar Springs Presbyterian’s total approach — integrating spiritual growth, community impact, and personal development — meets Knoxville’s values of authenticity and relational warmth, offering a compelling vision of a life rooted in Christ’s transformative love.
Cedar Springs inspires individuals to live with depth, purpose, and eternal significance. Live Deeply.
• VISUAL BRANDING
To accompany and represent the thread of Live Deeply, Cedar Springs Presbyterian Church needed a simple symbol that represents their strong, deep-teaching Christian faith.
The Cedar Springs Presbyterian logo, a stylized Celtic high cross, beautifully reflects the church’s thread of Live Deeply. What a visual brand should do!
The intricate design of the cross, with its loop and tandem patterns, symbolizes the eternal and complementary nature of faith, life, and community.
Rooted in ancient Christian traditions, like the Presbyterian church, the logo reminds us of the depth of God’s love and the richness of His grace. The cross also speaks to a life centered on Christ, inviting Knoxville to embrace a faith that permeates deeply into every aspect of living.
This logo is a visual call to move beyond surface spirituality into a life of lasting purpose and connection. Live Deeply.
YOU can get the Be Known for Something team to discover your thread and create a perfect church brand for your community and congregation. Start Here
NOTE: Be Known for Something works with our clients for limited periods to empower them with strategies and tips for effective church communication and church branding. We do not control their long-term processes or standards (including their current communication tools, channels, or content). We are always available to answer questions or give guidance.
READ CLIENT TESTIMONIALS
We love them and they loved working with the Be Known for Something Church Branding Agency!
