

First Baptist Cookeville worked with the award-winning Be Known for Something church branding team to create a visual brand (a simple and memorable church logo) to work with their thread (their real brand).
Do you need a church logo? Here are 7 questions to tell. Great church branding starts with understanding your audience (congregation & community), discovering your thread, and then getting a professional, scalable, and memorable church logo (visual brand) to match.
HERE’S WHAT FIRST BAPTIST COOKEVILLE DISCOVERED:
• AUDIENCE
Finding a sense of belonging in a new community can feel overwhelming, especially for families and individuals looking for meaningful connections.
In Cookeville, Tennessee, opportunities abound to build relationships through schools, churches, and local events. Newcomers (as well as people feeling lonely or disconnected) often seek a supportive network, activities for all ages, and a welcoming environment that makes them feel at home.
Concerns about navigating an unfamiliar area and establishing roots can be eased by the FBC Cookeville’s friendly atmosphere and strong community spirit.
Maybe a church is the place community can discover its place and contribute to a thriving, connected community!
• THREAD
Many long for a place where they feel known, valued, and connected. In a fast-moving world, it’s easy to feel lost or uncertain about where we truly belong.
First Baptist Cookeville exists to help individuals and families find meaningful relationships, grow in faith, and discover their purpose in Christ. Through worship, small groups, ministries, and outreach, the church creates opportunities for people to engage and build lasting community.
At First Baptist Cookeville, it’s not just about attending church—it’s about discovering where you fit into God’s greater story. That’s why the church is committed to helping everyone experience Finding My Place.
• VISUAL BRANDING
First Baptist Cookeville’s logo visually reflects its mission of Finding My Place (as a logo should)!
At its core, a circle represents community, unity, and belonging — a reminder that everyone has a place at First Baptist Cookeville. Within the circle, several lines originate from different points, symbolizing the diverse backgrounds and life experiences of those who come to the church.
As the lines move upward, they begin to align, running parallel toward a shared purpose. For the Gospel.
This design beautifully illustrates the journey of finding connection, faith, and community at the church — no matter where you start, you can take meaningful steps toward Finding my Place.
YOU can get the Be Known for Something team to discover your thread and create a perfect church brand for your community and congregation. Start Here
READ CLIENT TESTIMONIALS
We love them and they loved working with the Be Known for Something Church Branding Agency!