FIRST BAPTIST FORT SMITH - Church Branding

CHURCH LOGO (VISUAL BRAND)

First Baptist Fort Smith worked with the award-winning Be Known for Something church branding team to create a visual brand (a simple and memorable church logo). And decided they didn’t need a thread. Instead, they requested a professional, simple, unique logo system (to match their limited budgets).

Yes, we do logo projects without doing a full church branding package!

Do you need a church logo? Here are 7 questions to tell. Great church branding requires a professional, scalable, and memorable church logo (visual brand) that your congregation and community will love.

HERE’S WHAT FIRST BAPTIST FORT SMITH DISCOVERED IN THE LOGO PROCESS:

The simple, yet distinguished, visual identity of First Baptist Fort Smith is a refined blend of history and modern professionalism. Rooted in the rich heritage of Fort Smith, Arkansas, the church’s branding exudes a sense of tradition while maintaining a simple and elegant aesthetic.

Instead of a traditional logo symbol with words, the church’s primary mark is a beautifully crafted, personalized script that reflects the warmth and authenticity of the community.

A particularly clever and meaningful touch in the script is the final “t” in “Baptist,” which subtly forms a larger cross (to balance the capital F at the beginning).

This intentional design decision underscores the church’s core message — the Gospel — without being overly stylized. It serves as a visual cue to the faith that defines the congregation of First Baptist Fort Smith, a place where every visitor will clearly hear about Jesus.

To complement the script wordmark, and provide a recognizable visual element, the Be Known For Something church branding team recommended a badge-style logo as well.

This design choice offers a flexible and professional “emblem” for various applications when a symbol is needed.

LIMITED BUDGET? YOU can get the Be Known for Something team to create a UNIQUE church visual brand for your congregation’s needs. Start Here

NOTE: Be Known for Something works with our clients for limited periods to empower them with strategies and tips for effective church communication and church branding. We do not control their long-term processes or standards (including their current communication tools, channels, or content). We are always available to answer questions or give guidance.