FIRST LUTHERAN CHURCH - Church Branding

Church Branding Company for 24+ Years

Church Branding Company for 24+ Years

CHURCH LOGO (VISUAL BRAND)

First Lutheran Church of Cedar Springs, Iowa worked with the award-winning Be Known for Something church branding team to create a visual brand (a simple and memorable church logo) to work with their thread (their real brand).

Do you need a church logo? Here are 7 questions to tell. Great church branding starts with understanding your audience (congregation & community), discovering your thread, and then getting a professional, scalable, and memorable church logo (visual brand) to match.

HERE’S WHAT THE FIRST LUTHERAN CHURCH DISCOVERED:

• AUDIENCE

Cedar Rapids, Iowa, is a vibrant community blending small-town charm with urban growth.

Families and individuals here are navigating complex lives marked by concerns over job security, mental health, and the shifting dynamics of family life.

With high value placed on community, Cedar Rapids residents are seeking truth, purpose, and stability in an increasingly uncertain world. Many face struggles related to work-life balance, personal growth, and spiritual fulfillment. They don’t want to settle when they know there’s more.

First Lutheran Church has an opportunity to connect with these individuals by addressing their needs for support, guidance, and a deeper sense of meaning, offering a relevant, encouraging, welcoming space for all.

• THREAD

In First Lutheran’s community, people are yearning for more—more purpose, more direction, more answers to life’s complex questions.

As they search for truth and meaning, the journey is often isolating. But the path to fulfillment doesn’t have to be walked alone. Together, they can uncover deeper understanding, support one another through challenges, and grow in faith as a community.

This shared journey is essential, especially in times of uncertainty. At First Lutheran Church they believe the best way to discover more is by doing it together.

Discover More. Together. It’s not just a thread and tagline—it’s the heart of this vibrant church and the divine promises offered.

• VISUAL BRANDING

First Lutheran Church of Cedar Rapids‘ logo beautifully combines simplicity, elegance, and meaning (to match their church’s beautiful architecture).

The logo design features a circle, representing unity and wholeness, with a stylized cross at the center.

The cross is uniquely constructed of intersecting paths, symbolizing the diverse journeys of individuals coming together in faith. These paths converge at the center of the cross, inviting all to find community and connection there.

The intersection not only represents the pivotal moment of faith in Christ but also serves as a visual invitation to Discover More. Together.

It’s a compelling symbol of belonging, purpose, and spiritual growth within a welcoming community.

YOU can get the Be Known for Something team to discover your thread and create a perfect church brand for your community and congregation. Start Here

NOTE: Be Known for Something works with our clients for limited periods to empower them with strategies and tips for effective church communication and church branding. We do not control their long-term processes or standards (including their current communication tools, channels, or content). We are always available to answer questions or give guidance.