Branding Terms Defined: Positioning

There's a Church on every corner! At least that's what we've found in the Southeast (where we live). It seems that there are more churches than people here! So how does someone choose their church? The #1 answer is usually: "It's where I grew up". Not too compelling, eh? If you imagine...
Continue reading

3 Signs of a Great Relationship

We enjoyed an amazing long weekend with new friends. It's rare to find two families that seem to be so compatible. But this family made us feel welcome; and we laughed and cried together as we shared stories and experiences. Our kids had a lot of fun playing...
Continue reading