Your Church Brand can Learn from Cattle Branding
Branding originated with cattle farmers who wanted to make sure others could distinguish their cattle from others when they roamed together in a field. They used a hot iron to mark them. Ouch.
Church branding is the same, but thankfully different. However, several principles are similar.
The logo needs to be unique....
The Problem with Talking to Everyone
This article is for people interested in doing effective church communications. If you aren’t interested, you’ll not like this article, and you should stop reading.
It sounds strange, right? But most people don’t have the time to read something that isn’t interesting. So you’re doing them a favor. As a...