07 Sep Brand Strategy, Leadership No One Likes a Copycat September 7, 2015 By BKFS If you’ve ever heard me in a seminar, workshop, or conference, you’ve probably heard my rant about Pepsi Max. The histor... Continue reading
28 Jul Brand Strategy, Business Essentials 8 Principles So People Choose You July 28, 2013 By BKFS I recently had the privilege of speaking at the National Association of Business Administration (NACBA) general conferen... Continue reading