Your New Church Communication Economy
We put up with a lot in life. I just got back from the gym where I lifted heavy weights until every muscle in my upper body is crying out in pain. A few days ago I spent a couple of hours out in the heat mowing my grass, trimming, and edging.
This isn’t a pity party. I put up with all these things because I know the outcome will be worth it: I stay in shape. My yard looks respectable for my neighborhood.
Everyone has a threshold for what they’re willing to do, based entirely on what we receive. It’s the cost of doing something. The greater the amount received, the greater you’ll endure for it.
It’s easy to see this play...
3 Steps to Selling Anything in this Economy.
This week I bought a shed. And learned a great sales plan in the process.
I've been needing extra storage space and I've been considering buying a shed kit from Lowes. It sounded like a fun family project to work on. Plus the kids could learn how to put an outdoor structure together.
They weren't as excited as I was.
I ended up buying one from someone else totally unexpected. Didn't know them at all. But they presented their product so well that I bit.
You can learn from their 3-step sales process:
They put it where I would see it. The guy is a home-builder. He really wants to build homes but in the down market, he started building sheds. And leaves them by...