I was in a store recently and someone had been messing with the signage. It seemed like everything was mixed up. It reminded me of the age-old prank where you take labels off of canned goods (in someone's pantry) and reattach them to the wrong cans. Or perhaps I may be dating myself. We design product labels. There are so many things to be aware of. Regulations, ingredients, brand, descriptions, etc. We all know how important labels are. My mouth starts to water at the sight of some labels. A label identifies, attracts, and promises certain things. What does your business "label" look like? If you don't know, I can guarantee your customers know -- and they expect certain things each time they "reach"...