Who Else Wants a Web Visitor to Attend a Church Service?
Effective marketing, promotion, or advertising is designed to motivate someone to improve, acquire, or move. Often to get people into your store. Now the world is changing. Many businesses and organizations understand that getting someone through their doors is not the ultimate end goal.
Why? Because, over the last decade (and especially during COVID), we’ve grown an affinity to online offerings for many practical benefits. Like ordering online, finding website information, or enjoying online podcasts, sermons, or concerts — all from the comforts of home.
What we’ve learned? The end goal is not to “avoid” in-person interactions; it’s more that we want the online benefits. So, if your goal is to get them to walk into your building; it’ll be more difficult...
The Basics: What’s a Communication Strategy?
A communication strategy is essential. When left uncontrolled, church communication spirals into “we do what’s right in everyone’s mind”. And when every ministry runs its own communication playbook, it creates a chaotic, noisy, and ineffective stream of messaging that’s ignored.
Your communication must be controlled by a pre-determined and pre-approved communication strategy that calms messaging. And allows the correct people to respond to the best ministry services for them. This strategy needs to be implemented everywhere; throughout all ministries; because if it’s avoided or circumvented by anyone, it’s not a communication strategy. Instead, it becomes a political minefield where pet projects and influential people obtain more than they should. Sadly, this is where most churches find themselves. Let’s solve this.
A communication...