It used to be that a church who had the longest list of congregation addresses wins. It means you have a big church!
Well, it IS important to make sure you have the contact information to reach your audience. But the way you reach your congregation has changed. The Church still...
I was talking recently to a new client and he had a lot of skepticism about printed Direct Mail. "It costs a lot", he said.
And it's true. But if you're getting results from it, it's awfully hard to say Direct Mail isn't worth it. But in this time of financial...