Extra, Extra. God’s news is good news.
10 years.
In Canada and United States, the media loves to remember. Consider the amount of time that "the talking heads" have to discuss and show about a certain theme. Consider how many minutes of coverage you've seen about 9-11 in the last few days and today.
Have you ever wondered how a church or a Pastor gets interviewed or included in the coverage? It seems that the media still likes to cover a religious angle. This is a HUGE opportunity for you.
Here's 3 steps to getting good media coverage.
Know your media opportunities. In the good times, try to get to know all your local media choices. Then set out to meet or connect with a reporter or media chief. Let them...
3 Tips for Effective PR
As I write this, I'm watching a TV news report about the oil slick off the coast of Louisiana. It's huge and seems to be growing every day. And so are the press releases, news reports, spin, etc. It's hard to say how this will all end.
BP (British Petroleum) had this unprecedented disaster/explosion on one of their oil rigs, and they are in trouble. President Obama finally viewed the potentially devastated area today and in his press conference he mentioned BP over and over again. He's squarely pointing the blame on their shoulders. Ouch.
So, what happens if your business is involved in a bad news story? Such as layoffs or a product recall or worse. Or it could even be...