Business Essentials 5: Perception

Have you ever thought you knew something about a product or organization and then found out something entirely different? Imagine what people say about your product or service. What do they think about your company? Your vertical market, your category? If you don't tell them, they have to figure it out for...
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Prediction: The Recession is Ending

Today we lost an hour but we say we “sprung forward” in time. There’s a big difference in perception. In fact, when you ask someone today how they feel to loose an hour, and you’ll get negative responses. But ask them if they love having more daylight and the positive remarks...
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