3 Summer Tasks
Summer. The very thought of the word elicits a memory. Or an emotion. Often it's what you've experienced in the past or maybe it's a romantic notion that you've seen in movies or read in a book.
Summer is known for many things. But ultimately, the majority of us think the same. It's rare that someone says "I hate summer" even though many will say "I hate the heat and humidity of summer".
It's important to be known for something (positive) in your business. You must constantly remind your customer about the positives of your products. Using advertising, social media and direct mail to create a perception of your company for those who haven't experienced you.
3 tasks to accomplish this:
Make sure you...
6 Things Every Church Needs. Or You’re Wasting Time. And Money.
After 27 years of working with churches, ministries and organizations; I’ve noticed most people don’t have money or time to waste. Here’s 5 things your church needs; to stop wasting money and time!
Simple Vision. Can you and the average person in the pew (in 1 simple sentence) clearly explain why your church exists and what it’s Known for? If not, you’re not leading; you’re just wandering around together.
Positioning. How about clearly describing how you’re different from other churches in your area? If you can’t, then you’re just like everyone else. A church. And the average perception of “church” (in the community) is not stellar. And doesn't have a "benefit" attached.
Design Consistency. If someone sees your communication materials;...