Business Essentials 2: The Product of Business.
We all need products and services. But how do you pick which one you buy? Often, it comes down to these 3 things:
Price. If there's lots to choose from and they all seem about the same, we call this a commodity. And commodities are ruled by the lowest price available.
Ability...
I’ve never gone to a NASCAR race. Until now.
I've often bragged that I'm living in the city that brags the birth of Krispy Kreme donuts, Winston Cigarettes and NASCAR. And jokingly, I add that each one can kill you.
Other than the donuts, I've never tried the other two. Until this weekend.
Well, not the cigarettes, but I had an...