Branding Terms Defined: Positioning
There's a Church on every corner! At least that's what we've found in the Southeast (where we live). It seems that there are more churches than people here! So how does someone choose their church?
The #1 answer is usually: "It's where I grew up". Not too compelling, eh?
If you imagine...
3 Steps to Get Ready for Visitors
Many of you know that I moved to NC from Canada 10 years ago. The difficult part of living thousands of miles away from family and friends is that people rarely come and visit. I often catch myself working on a home project (even a simple cleaning job) and dreaming...