Cover Your Logo
I was watching TV the other night and someone picked up their laptop and started using it. You know what the producers did, right? They had an awkward silver sticker covering the logo in the center of the open cover.
Everyone realizes it’s an Apple MacBook Pro.
Apple products have such a distinctive look for their product; that’s been consistent for years, that we know what the product brand is. Without the logo.
Or what if you see a distinctive red/yellow container with French Fries in it. There’s even a TV commercial for a V8 Fruit Smoothie that quickly shows a plastic container with a dome and a straw, and we instantly know it’s also a McDonald’s product.
Even without seeing the logo.
See. Your...
1 Tiny Thing I Hate Big Time.
I'm not sure when it started happen. But I enjoy reading fine print in ads.
It's always tells volumes about the company when you read the tiny print somewhere obscured in the advertisement. Sometimes it's serious while others have a tongue-in-cheek comment. I first try to get an idea about the overall ad appeal, then I scour the page/screen for the fine print.
Today, I picked up Parade magazine in our Sunday newspaper and there was this full page ad:
I'm not sure if you can read it in the picture, but here's a summary of the Ad:
Product: Zegerid OTC
Benefit: It treats Frequent Heartburn
Added Benefit: It's been studied and proven in Clinical Studies
Advertising Promises: New! Greater and Faster Acid control.
It's obviously competing against...