1 Way Your Church is Like a Restaurant
Everyone has to make decisions. We make them everyday.
If there's not many to choose from (like: "I wonder what color pen I'll write with today?" -- and there's only a blue or a black pen near you) then it's easy.
But when there's lots to choose from (like: "I wonder what restaurant I should eat at today?" -- and there's dozens that offer good choices within a 15 min drive) then it becomes more difficult.
Then we choose based on what something is known for.
To use the example above; if you're looking for fast, inexpensive, Mexican food; you'd choose perhaps Taco Bell, or Qdoba, or Moe's.
But you quickly realize that you have to make a choice between everything within that category. And...
4 Steps to People Choosing You!
After church today we started down the road. Normally we eat out each Sunday lunch. So I asked the "regular" question: "Where do you want to go?"
I think you've been there. You really don't want anything in particular; no specific ethnicity of food.
No one could make a decision.
My wife mentioned, "We must be back for the Christmas production at 2, so it'll have to be quick". Immediately we ruled out several of our usuals. That limited us to fast food restaurants. And everything seemed to be the same.
When everything's the same; it's almost impossible to make a decision.
You have a business and products. Most develop a product line and try to make it as good or better than the leading...