07 Sep Brand Strategy, Leadership No One Likes a Copycat September 7, 2015 By BKFS If you’ve ever heard me in a seminar, workshop, or conference, you’ve probably heard my rant about Pepsi Max. The histor... Continue reading
30 Sep Brand Strategy, Communication Strategy What’s the big dif? September 30, 2012 By BKFS Imagine if everything around you was the same. Exactly the same. All your friends: the same. Your meals. Your books. You... Continue reading