25 Church Branding Myths Still Hanging Around
Back in 2001, we launched Be Known for Something from the old Krispy Kreme test-kitchen and marketing offices in Winston-Salem, NC. Mark MacDonald had just moved to the United States after serving as Senior Creative Director for one of eastern Canada’s largest advertising and branding agencies.
We started with one goal:...
Church Branding: 7 Ways to Clarify Your Vision
Strong church branding is about much more than a logo.
It begins by understanding what your church is known for, then deciding whether that reputation reflects the mission God has given you. When your identity, messaging, and ministry work together, people gain a clearer understanding of who you are and why...