Jesus sat down at Jacob’s well (John 4). His Disciples weren’t with Him since they had other things they needed to be doing. Jesus was alone but He knew that people with a need would be coming to that location. Knowing He was in the very spot that ministry would happen, He set out to start a conversation about a physical provision and then made a turn so that His conversation would end on a spiritual solution. What an amazing communication's strategy. What’s your well? Good marketing is knowing your audience, knowing where they seek solutions and providing them to the audience. Do you have a well? You need one. We can’t expect people to wander off the streets into our churches like...