Church Branding
Controlling Your Thread
What is Church Branding?
Church Branding is consistently controlling what you want to be known for (your brand thread) as well as your visual controls (logo, fonts, colors, designs). Church branding allows you to be recognized and chosen for meeting their needs.
It allows your congregation (internal audience) and community (external reach) to engage with your ministries because you’re known for something they find relevant and needed.
Done properly through our system, it provides words for why your congregation attends so they can communicate it better for word-of-mouth promotion. Since the thread (what you’re known for) should quickly connect to the Gospel, your church branding is an excellent foundation for evangelism and discipleship.
Have other questions? Check out the answers to our Frequently Asked Questions.
Your Church Branding is critical for Communication
Church branding is more than your logo. Your brand is actually your thread. The logo is simply a visual so people will quickly remember your brand promise or story. Does your audience know who you are? What you look like? This takes a lot of control!
Not controlling the message, designs, fonts, colors, and stories? You don’t have a brand.
The Be Known for Something® team (through the Church Branding System) creates a professional brand your congregation and community will love:
- Simple memorable design that’s easy to manage
- Unique and representative of your thread
- A simple 1-pager brand guide (graphic standard) to know your controlled fences
- We help you set up a manageable communication strategy with coaching
How We Help Churches with Branding and Rebranding
Built WITH you!
Church branding system
Proven church branding system: audience research, thread discovery, logo system, and coaching so you wisely use your brand and strategy.
- Components
- demographics
- mystery visit
- focus groups
- branding retreat
- personas
- thread discovery
- logo system
- style guide
- tools coaching
Guided by an Expert
coaching retainer
With the heart of a teacher, expert Communication and Branding Coach who’ll guide, motivate, & encourage in best practices.
- Components
- branding
- comm strategy
- campaigns
- generosity
- comm tools
- social channels
- demographics
- much more.....
- Choose how many sessions/month
Discover Improvements!
website audits
Have an expert audit your website (the center of your digital hub) with an explanation of recommended improvements. Or go even deeper into content SEO!
- options
- 1-hr website assessment
- or
- 1-hr session Web audit & SEO coaching
- Delivered on Zoom
- do you dare?
- include your team
- Question/Answer time
WE ❤️ OUR CLIENTS
Mike Ricks, Worship Pastor
Callahan First Baptist
"We discovered our thread! Massive community buy-in with people in our community using the thread too! Church attendance has almost doubled in 5 years. Incredible!"
Josh King, Dir of Comm
Perimeter Church
"Be Known for Something's mystery visit was invaluable to us. The data, insights, and recommendations shared provided a solid foundation to make some much-needed improvements to our website, messaging, signage, even welcome culture, and more!"
Dr. A. Olinger, Sr. Pastor
Waypoint Church Kansas City
We discovered our thread! The retreat process united our team and focus. Best of all? The branding launch Sunday brought in 31 NEW families. Such a great response. We love working with Be Known For Something church branding.
Rex Miller, Author, Thought Leader
Mindshift
“Mark delivered more insight and value in one hour than anyone I’ve ever met with or hired. I’ve done these drills many times with marketing folks who make big promises but give you stuff you already know. What makes Mark different is the amount of homework and analysis he did. He found details that I wasn’t even aware of. He was respectfully blunt and gave me positive steps forward. I was both motivated and equipped to begin taking control of my brand.”
Cathy Hutchison, VP, Marketing
Acoustic Dimensions, Dallas
"…your leadership (has) helped us navigate our hurdles… and allowed us to be effective in making decisions”
Dr. Rick Blackwood, Pastor
Teaching Pastor, Christ Fellowship (Miami)
"Be Known for Something can elevate a church's focus. Their passion is real for the church."
Dr. James Forsyth, Sr Pastor
Cedar Springs Presbyterian, Knoxville, TN
“Be Known for Something took the time to understand not only our passions but also the people God has called us to reach. Their insights, thread, and strategy that followed have been profoundly helpful to our church.”
Ben Trites, Exec Director
Bayside Camp, Canada
“… their creative process has transformed our marketing and communications”
Kevin J Matthews, Pastor
Hillside Baptist Church
"This is the motherlode, jackpot, unbeatable win for a church staff and board team-read"
Brian Schwarberg, Lead Pastor
“I buy into working with {Mark and BeKnownForSomething} 100%. They helped change the trajectory of our church in a significant way.”
Administrative Lead
Philippines Christian Seminary
You totally changed my thinking and gave me the right path to improve. I absolutely loved our time together! It's hard to keep up with everything you suggest but it's worth every minute.
Joe Carbonaro, Exec Director
Kingwood UMC, Houston
“it’s been a fascinating journey of discovery through each and every step of the process. We wholeheartedly recommend them to every church!”
WFX Attendee, Ministry Leader
Worship Facilities Expo
“practical application with a good theory. Best presentation of the day! Gave me hope that there is a way to be effective in what I do and make people happy and people actually get info.”
Brady Shearer, CEO
Pro Church Tools
"Be Known for Something is helping churches navigate the biggest communication shift our world has seen in the last 500 years."
Zack Langley, Student Pastor
Cookeville First
"I've attended many instructional trainings. The time spent discovering how we can Be Known for Something now tops the list as the most practical and applicable! I was challenged to think outside of the box and wrestle with changes that need to be implemented to grow God's Kingdom. The retreat was WAY MORE than I expected it to be."
Noble S. Mosby, Dir Communications
First Baptist Jonesboro, Atlanta
“By helping us better understand the needs of our community, BeKnownForSomething discovered…ministry solutions that attract and influence our community for Christ”
Denise Craig, CCA
CEO, The Church Network
"Be Known for Something is passionate about finding your unique thread and then communicating it creatively to others. When you're unique, you stand out from the crowd, and Mark shows you how to do that!"
Dr. Mel Blackaby, Pastor
Jonesboro Baptist Church
"Any church that is intentional about reaching people outside its walls needs the insights offered in this agency and book."
Zachary Young, Discipleship Pastor
CrossRoads Community Church
Mark teaches the underlying concepts of change, the knowledge essential for our ministry's future growth and effectiveness. Beyond grateful for our coaching time together!
Teaching Pastor, Oregon
Presbyterian Church Client
Your church branding system is the path that helped us break through into our community. With so many churches in our area, we were so ignorable. Our thread has opened doors and discussions. The focus it's given our congregation is worth its weight in gold. Thank you!
Jim Wagner, Vice-President
EH Events and Publishing
“Mark has been an essential part of our Conference and Publications. His understanding of church communications is irreplaceable. He has a keen observation of social media and tech trends, and creative marketing”
WFX Expo Attendee
Worship Facilities Expo
“Great speaker, relevant content. Excellent, best speaker of the day!”
WFX Expo Attendee
Worship Facilities Expo
“information provided in a lively and relatable way. Loved it! Very useful”
Rev. Phill Martin, Deputy CEO
The Church Network (NACBA)
“BeKnownForSomething’s steady leadership and support has developed our new brand and communications that will significantly impact our work in the next century”
Ben Stapley, Exec Pastor
The Life Christian Church
“Be Known for Something knows how to narrow down your brand and help it stand out in a world oversaturated in banal messaging. They have a proven track record over decades of helping organizations and individuals connect to their audience in the profit and non-profit worlds. Need help understanding your core message and finding your core audience? Mark’s your man!”
Gary Chapman, Ph.D., Author
The 5 Love Languages
"Pastor or church leader… use this as a study tool for your team, committee, or board. If you are ready to grow, this book will point the way."
Carl Barnhill, Founder Owner
Church Visuals
“Be Known for Something has helped transform our entire ministry! Their expertise in branding and thread identity has been crucial to us. Highly recommend!”
Courtney Tucker, Dir Communication
First Baptist Lafayette
"This is a game-changer! Be Known For Something's insights transformed how we communicate, helping us craft a message that truly connects with our community. They didn’t just offer strategy — they genuinely partnered with us to bring our church brand to life."
Josh Starr, Entrepreneur and Pastor
Pixel Painters, Scarlet Hope, Shopify Audit
“Be Known for Something is the national voice of becoming relevant. Every organization needs this process.
Senior Pastor, Alabama
Pastor's Conference
Every moment with Be Known For Something is well worth the time. I learn something each time.
Dr. Rick Blackwood, Pastor
Christ Fellowship, Miami FL
“Be Known for Something) can help you get the Word out to others. Mark is a kind and thoughtful person who can be a guiding light for those who just need to broaden the scope of those they wish to serve.”
Mike Hunter, CCA, Sr Pastor
Midland, Texas
“BeKnownForSomething’s work is relevant and contextual for where and how the church should communicate and inspire in this digital age. His skills are scalable for churches of any size. We all should be listening!”
Walker Armstrong, Exec Director
Triad Church Network, NC
“Be Known For Something helped at a key pivot point. We wanted a streamlined, simplified approach and Mark brilliantly facilitated discussion with timely advice to finding our ministry thread. We renamed and got clarity for helping churches “go beyond survival”. We’re now positioned to do enhanced work for years to come!”
Senior Pastor, Texas
SBC Church
I've been to 8 or 9 Southern Baptist Convention annual meetings. Our time together this year? Easily, the most productive time ever at an SBC meeting! I need more of this!
Kem Meyer, Author
Communication Advocate
"Thankfully, Mark wastes no time talking about the marketing and branding that’s hurting your church. Even better? He moves past the problem fast to get to the good stuff—what to do about it. I didn’t even get through page 15 before grabbing my favorite pen to start taking notes and answering questions. Reading this book is like sitting down with one of your trusted best buds."
Jon Carlson, Graphic Designer
Fox River Church, Wisconsin
“… Mark made me feel like a Million Dollars”
Craig Swift, Dir Experience
Perimeter Church
How helpful and insightful! Mark came to do a mystery visit but his team did a great amount of pre-work so he could see through the eyes of our target audience. Mark’s pastoral heart, expertise, love for the church, and humorous way of delivering information were an inspiration!
Jeff Nelson, Lead Pastor
“Our church is 115 years old. We needed a fresh start. [BeKnownForSomething] pushed us to be clearer in the way we communicate with our community. They patiently worked with us. And we’re delighted with the result. It’s re-energized us as a church.”
Dr. Rob Peters, Sr Pastor
Calvary Baptist Church, NC
“I thank God for Be Known for Something and your work”
Be Known for Something has helped transform our entire ministry! Their expertise in branding and thread identity has been crucial to us. Highly recommend!
Be Known for Something is passionate about finding your unique thread and then communicating it creatively to others. When you're unique, you stand out from the crowd, and Mark shows you how to do that!
Be Known For Something helped at a key pivot point. We wanted a streamlined, simplified approach and Mark brilliantly facilitated discussion with timely advice to finding our ministry thread. We renamed and got clarity for helping churches "go beyond survival. We're now positioned to do enhanced work for years to COME!
"Be Known for Something took the time to understand not only our passions but also the people God has called us to reach. Their insights, thread, and strategy that followed have been profoundly helpful to our church.
"Mark is a kind and thoughtful person who can be a guiding light for those who are just starting out and for those who just need to broaden the scope of those they wish to serve.
I buy into working with [Mark and BeKnownForSomething) 100%. They helped change the trajectory of our church in a significant way."
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