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About BKFS

Be Known For Something that matters. For 25+ years, we've been the go-to national voice for church communication strategy, church branding, and church clarity.

Audience, Communication Strategy, Thread

Church Vision isn’t Enough

Many churches go through a vision process. Hundreds of committee hours researching, praying, and formulating a vision statement, a mission statement, and purpose platitudes. What I’ve discovered is that the church leadership LOVES the navel gazing. Leaning forward to examine their belly buttons: the inner workings of who they are and...
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