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About BKFS

Be Known For Something that matters. For 25+ years, we've been the go-to national voice for church communication strategy, church branding, and church clarity.

*Poof* A Church Disappears

We have a small restaurant near our home. It serves… er… ah… food. Its name doesn’t contain any descriptors to let me know what kind of food it does serve. Occasionally, they post a poorly-made handwritten sign boasting the special of the day. I seem to see the sign when...
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Is your Church Jumping the Shark?

Every service or product has a lifecycle. It’s rare that a successful product starts out with an instant “win” and maintains it. There’s a natural bell curve that occurs throughout a life cycle. And it all takes a lot of hard work. TV shows often have the same thing occur. It...
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