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About BKFS

Be Known For Something that matters. For 25+ years, we've been the go-to national voice for church communication strategy, church branding, and church clarity.

What’s Your Label Look Like?

I was in a store recently and someone had been messing with the signage. It seemed like everything was mixed up. It reminded me of the age-old prank where you take labels off of canned goods (in someone's pantry) and reattach them to the wrong cans. Or perhaps I may be...
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What if your Church Closed?

Every Friday the PinPoint team goes out to lunch. Essentially for 2 reasons. 1) Team building -- to hear weekend plans and 2) to eat ice cream. Everyone needs ice cream on Friday. But I digress... This past week we decided to go to a local sub brand. I explained we'd...
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