Cover Your Logo
I was watching TV the other night and someone picked up their laptop and started using it. You know what the producers did, right? They had an awkward silver sticker covering the logo in the center of the open cover.
Everyone realizes it’s an Apple MacBook Pro.
Apple products have such a...
A Bad Experience with Ice Cream?
Ice Cream Friday.
It’s as important to PinPoint as helping our clients “communicate, in unison”.
I was traveling back from a Palm Beach Church conference. It was Friday. I got off my flight in Atlanta and quickly made my way to my next gate. And then I smelled it.
The fresh-baked waffle smell...