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About BKFS

Be Known For Something that matters. For 25+ years, we've been the go-to national voice for church communication strategy, church branding, and church clarity.

Church, stop being the communities best kept secret

Church, stop being the best-kept secret (why and how)

Being the “best-kept secret” might sound appealing, but for a church, it’s a problem. It suggests your church has much to offer, yet few know about the ministries. Here’s why you shouldn’t brag about being the best-kept secret and fix your issues to ensure your church is known for something...
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5D Theory of Church Attendance

Church welcoming with the “5D Theory” of church attendance

“5D Theory” represents the five key reasons (starting with D) why people often visit a church for the first time: Divorce, Death, Displacement, Disaster, and Development. These guests are likely seeking comfort, community, and spiritual guidance during a significant life transition. So, church welcoming is essential. To truly welcome and...
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