author-avatar

About BKFS

Be Known For Something that matters. For 25+ years, we've been the go-to national voice for church communication strategy, church branding, and church clarity.

Wow, Weirdness and Worship

Catalyst Atlanta, 2009 is now over. It was my first time to attend, so that means I missed the first 9. I wish I had heard about it sooner than last year. I arrived on Wednesday for their lab day. A fancy way of saying small seminars. I wasn't sure what...
Continue reading

How Many Times?

We are asked fairly frequently, "How many times should we contact our customers"? Remember the "old" days when "touching a customer" meant running an ad in the newspaper, mailing out direct mail cards, a 30 second radio spot, or having a sign in front of your store. All those are still valid...
Continue reading