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About BKFS

Be Known For Something that matters. For 25+ years, we've been the go-to national voice for church communication strategy, church branding, and church clarity.

Preaching to Personas

Preaching to Personas (why you can’t preach to everyone)

Jesus, in His earthly ministry, couldn’t preach to everyone; so, He practiced preaching to personas. He knew His local audience! And then, what He said reached a greater audience. Can you preach to everyone? No. You need to know your local audience, get their attention, and then preach God’s Word....
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Improve your Visitor Card

5 ways to improve your church visitor’s card

When someone visits your church, you need a church visitor’s card available to be filled out. But be aware though, many church guests will not want to complete it on their first visit. Here’s why: we live in a skeptical culture where a visitor doesn’t want to be identified until...
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