Church Vision isn’t Enough
Many churches go through a vision process. Hundreds of committee hours researching, praying, and formulating a vision statement, a mission statement, and purpose platitudes.
What I’ve discovered is that the church leadership LOVES the navel gazing. Leaning forward to examine their belly buttons: the inner workings of who they are and...
Your Church Brand can Learn from Cattle Branding
Branding originated with cattle farmers who wanted to make sure others could distinguish their cattle from others when they roamed together in a field. They used a hot iron to mark them. Ouch.
Church branding is the same, but thankfully different. However, several principles are similar.
The logo needs to be unique....