3 Problems in Most Websites.
I love when TV shows do "instant makeovers". The fashion guru wanders through a crowd and finds the diamond in the rough. They identify the fashion issues and make changes as needed. They make it seem so easy.
We did that this week.
We conducted dozens of Quickie Analysis packages on websites at the WFX conference/expo. We quickly viewed websites (for the 1st time); then identified recommendations for how they could be better.
Here are 3 similarities we saw in almost every website:
No Positioning. 97% will look in the upper left hand corner. Your logo should be there. Which most times it was. But right under your logo NEEDS to be a positioning. What you do to benefit your audience. What you...
7 Things Your Business Should Own
It's happened to us. We've lost something. We look around and we realize someone else has it in their hands.
We approach them, "Excuse me, but I think that's mine". They look up and say "I just found it, and I was thinking it looked just like something of yours".
What do they mean by that?!?
They mean that the very way you live and present yourself; screams a story of consistency that says... you!
As a business you need to start owning "who you are". And controlling that message: What exactly do you want people to think of when they hear your name. Or touch your product. Or use your services.
You need to OWN certain things. May I suggest starting here:
Own a...