What’s Your Label Look Like?
I was in a store recently and someone had been messing with the signage. It seemed like everything was mixed up.
It reminded me of the age-old prank where you take labels off of canned goods (in someone's pantry) and reattach them to the wrong cans. Or perhaps I may be dating myself.
We design product labels. There are so many things to be aware of. Regulations, ingredients, brand, descriptions, etc.
We all know how important labels are. My mouth starts to water at the sight of some labels. A label identifies, attracts, and promises certain things.
What does your business "label" look like? If you don't know, I can guarantee your customers know -- and they expect certain things each time they "reach"...
3 Surprising Facts about Website Views
I'm a people watcher. It's an art that goes back to my college psychology classes. I want to be a student of people. I learn a lot from interacting with them; and just observing.
I also like watching reactions and eye-glances. Especially when something unusual happens.
That's why I LOVE the eye-tracking that's going on in our industry. Computers and sensors monitor what people look at and what they do on a website.
Here are 3 interesting things about how people view websites. Your website.
People almost completely ignore large blocks of text. So if you're spending time wordsmithing; you're probably wasting your time. Instead; write GREAT headlines and think "bullet-points" for the content. Write a short sentence rather than a long paragraph. (BTW,...