Want to Love? Start with a Persona.
We’re called to love. In fact, Jesus told His disciples that we’d be known for love if we’re properly following Him. So, who are we called to love? Everyone (especially our enemies). It’s a crazy goal.
Can a local church love everyone? Yes. But maybe it’s more reasonable to say...
4 Basic Steps to Creating a Brand Standard
Your church brand is important. It’s what you’re known for and a great specific reason why someone may consider choosing your church.
Controlling that messaging and your visual will establish the brand and maintain it. It’s essential to lock this control down into a document so others can be held...