First Presbyterian Austin worked with the award-winning Be Known for Something church branding team to create a visual brand (a simple and memorable church logo) to work with their thread (their real brand).
Do you need a church logo? Here are 7 questions to tell. Great church branding starts with understanding your audience (congregation & community), discovering your thread, and then getting a professional, scalable, and memorable church logo (visual brand) to match.
HERE’S WHAT FIRST PRESBYTERIAN AUSTIN DISCOVERED:
• AUDIENCE
Get ready to experience a church in the heart of Texas like no other! First Presbyterian Austin welcomes artists, thinkers, and those searching for spiritual meaning with open arms. Their ministry vibe is just like a good Austin conversation that leaves you feeling spiritually uplifted and accepted.
Austin is all about pushing boundaries, so First Presbyterian Austin offers a non-traditional ministry experience without close-minded lectures. Instead, they lean into their liturgical roots but in a way that’s tailored to meet the community’s needs and many questions. And the church’s open discussions will prayerfully and gently guide questioners to scriptural Truth.
• THREAD
Down deep we want acceptance. Especially in our quest for Truth! On that path, we seek safe places that allow us to openly ask questions without judgment. First Presbyterian Austin invites their unique community to join with their congregation, feel very welcome, and be Free to Wonder.
Come, learn, question, and wonder out loud. In that freedom, this local church wants to be known for providing the biblical perspective. What will Austin discover? Wondering will lead to answers. Answers will lead to Jesus.
• VISUAL BRANDING
The primary design of the First Presbyterian Austin simple logo is reminiscent of the stained glass windows that face a busy Austin street. Over the years, they’ve become known for them! The church logo symbol has a dominant cross as its foundation with various-sized panes and an array of colors (pulled from the brick, stone, and mortar around their nature-filled campus). Also represents the unique diversity and individuality of members.
The line work in the logo also demonstrates intersections of life. And in those crossroads, the community (coming from various directions) is united with the message of the Gospel. If you look closely enough, you can see an F, P, and A in the grid (representing First Presbyterian Austin).
This unique church logo is open on all sides helping to emphasize their thread: ask questions, you’re Free to Wonder, and it may lead you in an unexpected direction!
YOU can get the Be Known for Something team to discover your thread and create a perfect church brand for your community and congregation. Start Here
NOTE: Be Known for Something works with our clients for limited periods to empower them with strategies and tips for effective church communication and church branding. We do not control their long-term processes or standards (including their current communication tools, channels, or content). We are always available to answer questions or give guidance.
READ CLIENT TESTIMONIALS
We love them and they loved working with the Be Known for Something Church Branding Agency!
