25 Things Churches Should Stop Posting Immediately
Back in 2001, we launched Be Known for Something from the old Krispy Kreme test-kitchen and marketing offices in Winston-Salem, NC. Mark MacDonald had just moved to the United States after serving as Senior Creative Director for one of eastern Canada’s largest advertising and branding agencies.
We started with one goal:...
Church Logo Design: 3 Reasons to Skip Religious Symbols
A pastor once came to our studio with a request for a new church logo.
“Put a cross in it, please.”
I asked why. He wasn't sure; his committee had decided the logo needed one.
This is a common conversation in church branding. Someone looks at a blank page and thinks, “How will...